Case Study
Creating an Amazon Listing for a Customizable Product
A client wanted to create an Amazon listing for a customizable product but needed assistance with the setup and ensuring everything met Amazon’s requirements. They sought help with research, image creation, customization options, and listing formatting.
Project Goals
Create a Customizable Product Listing: Set up an Amazon listing for a product that offers customization options.
Meet Amazon's Requirements: Ensure that all images, descriptions, and customization details followed Amazon’s guidelines.
Branding: Attach the client’s brand name to the listing and ensure it was properly formatted.
Solution Process
Research & Documentation
Began by conducting research into Amazon’s product listing requirements for customizable items. Explained that only registered brands with registered trademarks get full access to description formatting but without that, we’re limited to basic HTML.
Created a google doc to describe what information Amazon needed and how to create a similar listing in the future
Amazon Listing Creation:
Set up the Amazon product listing, gathering detailed information and editing photos to meet Amazon’s image requirements.
Created images showcasing the different personalization options available for the product, ensuring that customers could clearly see the variations they could choose from.
Branding & Formatting
Submitted a brand application to attach the client’s company name to the listing so customers could recognize the product as part of their brand.
Formatted the listing description using HTML.